Young adults on Tinder are LOUD and PROUD about their love for mother nature and wear their green heart on their sleeve. Every year on November 1st, vegans all over the world celebrate and promote their vegan way of life. The occasion is ideal for those who want to exchange thoughts and educate their friends about its significance and how it makes them feel. In fact, the month of November is also recognized as Vegan Month.
For this activity, Tinder collaborated with a vegan chef to curate Vegan recipes for our Tinder members’ first dates. The project involved creating an identity for the communications, press, event and social media assets.