A Dubai based wellness platform for the purchase of nutrition and supplements to improve wellbeing and overall health. Wellbene aims to serve as an expert-opinion provider backed by lab tests and Registered Nutritionist advice. The goal was to develop a new brand identity and language that would clarify Wellbene’s ecosystem of multiple brands and concisely communicate their various products. The circular brand symbol articulates the business of nurturing life and wellness as a lifestyle. It also conveys the universal and interconnected nature of health and wellness.